AMCHI


We believe that by empowering communities with information, skills and access to institutions we help them demand quality services from government. When village communities, particularly women, are able to avail quality social development services, the status of women and girls in society improves.

AMCHI (Action for Mobilization of Community Health Initiatives) is a field-based project started in 2007 to pursue the twin goals of community empowerment and motivating service providers to provide quality health and social development services to the community. At the root of our approach is the acknowledgement that quality services are not reaching people not because they are not being provided by the government, but because of the lack of people’s participation in monitoring and ensuring accountability from the service providers. Ignorance, apathy and lack of local leadership are some other factors responsible for it.



Objectives
Helping communities realize their rights and responsibilities to demand quality social development services from the government
Improving communication skills of responsible agencies and motivating them to provide quality services to their people
Empowering women and youth to be active participants in the village development process
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Village Micro-planning is an empowering process and is at the heart of the AMCHI Initiative which empowers the community to assess its current socio-economic development status, analyse the factors responsible for it, and work towards developing an action plan to address the issues through community participation and alliance building with Government and other agencies. We initiated the village micro-planning activity, involving the four ‘A’ s in 2004 in Shahapur block of Thane District with funding from UNFPA under its Integrated Development Project. It was re-launched as AMCHI in 2007 with funding from Mahindra & Mahindra and HDFC. Till date we have covered 285 villages and worked with eleven Primary Health Centers (PHC’s) across two talukas of Thane and Raigad districts. We are currently working in five PHCs including Gadab, Poynad, Washi, Salav, Vashind in Shahapur. We continue to maintain our interaction in three more PHC areas viz., Shendrun, Kinhavli, and Taaki Patar from our past projects. A new project is launched in 82 villages under the Dolvi and Salav steel plant areas of Jindal Steel Works in Raigad district.

All these activities help highlight and strengthen:
1.The role of village level service providers in ensuring quality services.
2.Entitlements of the people under the various schemes of the government.
3.The roles and responsibilities of the village level monitoring committees.
4.The changing social development scenario in the village and the need to bring change in a planned and systematic fashion.
5.The role of the village community in working in tandem with the government service providers.
6.The youth and women’s groups and their role in social development initiatives.

We measure our success by the emergence of local leadership and the revitalization of the local institutions. Only then are the social development action plans owned and pursued by the community on a sustainable basis.

To read our publication “Four ‘A’s of Development” Click here
To read our stories of change - 2015 Click here
To read our latest Stories of Change - 2019 Click here
To read our stories of change - 2008-10 Click here


Mahila Gram Sabhas

Though mandatory under the law, Mahila Gram Sabhas (exclusive women’s meetings at village level to discuss development issues) are not held. Population First promotes Mahila Gram Sabhas by creating awareness among women about their rights and responsibilities. Women are encouraged to organize the Mahila Gram Sabhas and place their views on community development issues.

The Mahila Gram Sabhas are planned so as to disseminate information and allow discussion on subjects like health, sanitation, unauthorised encroachment and the various central, state and district level schemes like Nav Sanjivani Scheme, Maharashtra Rural Employment Guarantee Scheme (MREGS), Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) so on and so forth.

Our intervention has been successful in empowering more than 500 women from 20 villages by creating awareness regarding their rights and providing them the skills to exercise them through Mahila Gram Sabhas. They are also actively organizing and participating in village meetings where hitherto, only men have been the decision makers.

Fund & Support: The cost of one Mahila Gram Sabha is Rs. 30,000/- Please Contact Us to support this activity.




Strengthening Village Level
Committees


Similarly, the various village level committees such as Paani Puravtha Samiti (Water Supply and Maintenance Committee), Dekhbal Durusti Samiti (Village Development and Management Committee), Mata Palak Samiti (Mother and Guardian Committee), PESA Committee, Village Health Sanitation and Nutrition Committee (VHSNC), School Management Committee (SMC) are ineffective in monitoring the performance of the service providers - teachers, Anganwadi Workers (AWWs), Health personnel, Panchayti Raj Institution (PRI) members etc. AMCHI undertakes training programmes for the members of these village level committees to create awareness about the roles and responsibilities of the committees and to build their capacities to play a pro-active role in village development initiatives.

Fund & Support:The cost of one village level committee meeting is Rs. 25,000/- Please Contact Usto support this activity.


Capacity Building of Gram
Panchayat Members


Panchayati Raj—the grassroots representation of democratic governance—was established in the country with the aim of providing a system that aids community participation. Through its Gram Sabhas and with the help of Sarpanch and Gram Sevak the community can discuss issues, identify solutions and bring about development and growth of a village.

However, it was observed that the Gram Sabhas were not conducted properly and members were not aware of their responsibilities in most villages. Most of the Panchayati Raj Institution (PRI) members had never received any training and had little knowledge about budgeting, existing developmental schemes, PESA (The Provisions of the Panchayats Extension to Scheduled Areas Act) fund, Vitta Aayog (Finance Commission) etc.

Therefore, to emphasize the powers and responsibilities vested in PRI and to build a transparent and accountable system for the development of the village, PRI trainings were organized. The training provides basic information regarding conducting the Gram Sabhas / Mahila Gram Sabhas and preparing proposals and budgets under different schemes.

Fund & Support:The cost of one Capacity Building Training for PRI members is Rs. 35,000/- Please Contact Us&nbsp&nbspto support this activity.





Health Camps

AMCHI, has been organizing health camps in the villages regularly with the support of government health service providers. The aim of the camps is not just to provide health services to the needy but to create an environment where the whole community gets sensitized about health issues. The camps typically include interactive sessions with youth and children on health issues, counseling for adolescents and film screening and entertainment programme with messages on health and well-being. The well attended health camps organized in collaboration with the health institutions demonstrate to the service providers how health issues can be communicated to the community in an interesting and interactive fashion.

Theatre Workshops for Service Providers
Apart from health camps, we have also, conducted theater workshops in the past for the health service providers. Even though government agencies are equipped with necessary knowledge to deliver health related services, they possess limited skills on its effective communication and health education. AMCHI trained the government representatives of the Primary Health Centres and Sub-centres as well as semi-governmental representatives such as ASHA, ANM, MPWs, ANM Supervisors, doctors, in communication skills including counseling, using theatre-based techniques. These workshops have helped health staff to look at themselves as agents of positive change in their villages and part of the overall development process.




Health Camp Project - 2019-20_Funded by HTPF


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Fund & Support: The cost of implementing maternal care workshop in one village is Rs. 20,000/- Please Contact Usto support this activity.




Maternal Health


Shahapur block registers high incidence of infant and maternal morbidity and mortality, especially in tribal villages. Therefore, it is important to educate pregnant women and nursing mothers on ante-natal and post-natal care. Their families and communities need to be sensitized towards women’s health issues to ensure safe pregnancy and motherhood. Sessions are conducted regularly on topics like immunization, nutrition, adequate rest, supplementation, breast feeding, contraception, etc. where the Anganwadi worker, ANM and ASHA are involved to enhance their skills to communicate with women on these issues effectively.

Fund & Support: The cost of implementing maternal care workshop in one village is Rs. 20,000/- Please Contact Usto support this activity.


Child Health


The interventions undertaken to address malnutrition emphasizes on behaviour change amongst the Anganwadi workers and the parents. The parents are the key target group since the health of the children depends to a large extent on the attention being paid by parents towards the dietary and hygiene practices at home. Also, proper utilization by the Anganwadi Centres of the available resources in terms of funding and supplementation obtained from the ICDS department plays a crucial role in formulating strategies to combat malnutrition in these villages.

Regular meetings are also held at village level in collaboration with existing institutions such as the Anganwadi Centres, PHC’s, Sub-centres, etc. for parents, community members, and health service providers focusing on addressing malnutrition among children.




Fight Corona Project - A Raw Ration Distribution Project - Activity Report


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Fund & Support: Cost of implementing this programme in one village is Rs 25,000 per month.
Please Contact Us to support this activity.

Adolescent Reproductive and
Sexual Health



Most villages are tribal, remote and lagging in development; hence, their social development indices are poor. There are no mechanisms to reach out to youth with correct information regarding sexual and reproductive health. This is particularly important as instances of child marriage, risk behaviours like having unprotected sex leading to adolescent pregnancies and unsafe abortions are often observed. The Adolescent Reproductive and Sexual Health (ARSH) programs, therefore, involve regular interactive sessions with adolescent girls and boys to familiarize them with not just the body and its functions, but also the skills required to make informed decisions like assertive communication, negotiation, leadership and alliance building.

The PF team coordinates with Anganwadi workers to provide nutrition services to adolescent girls and pregnant and lactating women. Simultaneously the team works towards empowering the adolescents by providing them life skills and information about sexual and reproductive issues. The workshops provide a social space which is non-judgmental, open and responsive to their needs where they can talk about their own lives and learn how to deal with it. Issues to do with physical relationships, pregnancies out of wedlock and contraception are the core areas of concern for girls in many villages.

ARSH sessions include discussions, question-answer sessions, lectures, demonstrations, practical exercises and games. They are conducted in villages on a regular basis and cover:
Personal hygiene, nutrition, sexual and reproductive rights and responsibilities, changes during adolescence/puberty, STD and HIV/AIDS awareness, responsible parenthood and curbing addiction.




ARSH Needs Assessment Survey Report_Post COVID_2020


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Fund & Support: The cost of a day-long ARSH workshop for 40 students is Rs. 25,000/-
PleaseContact Us to support this activity.



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School In Development
Programme


School in Development (SID) programme transforms school children into ‘messengers of change’ (Vikasdoot) for health and sanitation issues in the villages. The SID programme is an intense 5-day training programme which engages 40 select students from the 5th to 7th standard of Zilla Parishad schools in interactive activities to communicate health and hygiene messages. The training program also focuses on building communication skills, team building, leadership skills, collective decision-making and understanding the functioning of the local government systems at the village level. The program culminates in constituting a Bal Panchayat through due election process among the students. The elected Chief Minister and the cabinet members take responsibility for improving hygiene behaviour and ensuring good sanitation at personal, school, household and community level. Each child monitors health and hygiene practices in five households.

Two Thousand Five Hundred students from 60 Zilla Parishad schools underwent an intensive five-day training focused on building leadership and communication skills through its Vikasdoot programme since its inception in 2011. SID trained students, facilitate construction of soak pits, compost pits, toilets and kitchen gardens. So far 6500 soak pits, 4900 toilets and 8500 kitchen gardens are constructed with the initiative of the vikasdoots in the villages. Training also focuses on seven points of cleanliness viz., personal hygiene, and cleanliness of neighbourhoods, household cleanliness, food hygiene, waste water management, solid waste management, garbage management, and potable water.

Population First launched a campaign called ‘Chacha Nehru Vikas Premi Abhiyan’ in 2011, to keep ‘Vikasdoots’ motivated and to channelize their immense talent and energies constructively. Under the campaign, Vikasdoots took up various sanitation initiatives in their schools and villages and were awarded for their efforts in our ‘Balmelava’ event. This event has continued to be one of our major events showcasing the interest of the students and teachers to contribute to their school and community development.

Fund & Support: : By contributing Rs. 75,000/- you would be supporting the five-day Vikasdoot Training Programme, as well as monitoring of their SID activities for one year for one school. Please <a class="color-red" href="http://populationfirst.org/contactus/"Contact Us to support the activity.

Amcha Gaon
Amchi Shaan Campaign


‘Amcha Gaon Amchi Shaan’ (AGAS) was launched in 2007. Sustainable development of the Indian villages can be attained only when the community is actively involved in the development process. The ‘Amcha Gaon, Amchi Shaan’ (AGAS) campaign was initiated as an inter-village contest where a village identifies 2 to 3 issues requiring immediate attention and develops a strategy to address the issue. The winners under various categories are selected not just on the basis of the impact of their initiative but also on the basis of the sustainability and collective responsibility that the activity elicited. Population First uses this award ceremony to recognize sustainable development in villages and motivate responsible groups to continue their efforts.

Fund & Support: By contributing Rs. 5,00,000/- you would be supporting the year-long AGAS campaign.Please Contact Us to support this activity.



Vermi-Composting
Livelihood Initiative


'Financial independence is a crucial element of empowerment, which enables women to become decision-makers at home and in their community. AMCHI began exploring income generating options for rural women which are easy to learn and relevant to the needs of their village. Women were keen that their work should not interfere with household and agriculture chores and other responsibilities.

Thus, began our journey in vermi-composting and vermi-wash production at village level where AMCHI teaches the women how to produce, operate, maintain, market and sell the vermi-products. The women have enthusiastically taken up the initiative and have gained hands on experience from constructing their own pits with the help of the community mason to maintaining, loading and unloading the pits, as well as promoting and marketing the produce. They are also encouraged to apply vermi-products on their own farms and kitchen gardens.

Additionally, AMCHI team also facilitates demonstration for farmers who are interested in using vermi-compost and vermi-wash in their fields. This demonstration, for farmers especially, acts as a pilot project before committing to buy the vermi-products from the women’s groups.

Currently, approximately 500 women from 55 women’s groups are engaged in the vermi-composting project earning an average income of Rs 4,500-5,500 per month per group.




VERMICOMPOST SHED REBUILDING IN 15 VILLAGES OF SHAHAPUR


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Fund & Support: By contributing Rs 1,00,000/- you would be supporting the construction, operation and maintenance of pits and building of pucca shelter for one vermi-compost unit. Please Contact Us to support the activity.

Village Tourism

It is crucial that livelihood opportunities in rural areas utilize the resources at hand. Therefore, rural tourism was a perfect opportunity for the people of Dehna. Dehna, a great monsoon destination, was a singular destination in Shahapur region for introducing the urban and international tourists to the sights and culture of rural India. Population First collaborated with GrassRoutes, a social enterprise, and introduced the concept of hospitality services to the people of Dehna as an effective method of earning additional income for their community.

A comprehensive training was conducted focusing on hospitality, tourism, and project management for the tribal youth, men and women of Dehna. GrassRoutes provided the much-needed infrastructural and logistical support such as developing hiking paths, tourism guides, accommodation and travel aspects for the rural tourism project whereas Population First focused on training and skill development of the community to carry forward this project.

This project was initiated with support from the Royal Bank of Scotland (RBS) Foundation.Log In Here to Book your Tour

Poultry Farming

While working on a malnutrition intervention in a small tribal hamlet, Khanduchiwadi, it became evident that lack of regular source of income and lack of access to nutritious food options was the cause behind their poor nutrition status. However, it was found that the community was aware of and had experience in traditional poultry farming techniques. Eggs being an important source of protein, it was decided to work on promoting poultry farming in the village.

And thus, began the journey of Poultry Farming intervention under Population First – our first ever self-funded project. Converging the need for income generation with change in nutritional status of the vulnerable women and children
became the core aim of the project. Having finished need assessment, 18 women were identified from the community, and were trained and provided with 10 chicks each by January 2020. The eggs initially were consumed by the women and their families and sold to the neighbours. However, with increase in number of eggs produced, AMCHI team created linkages between these women and the Anganwadi Center as well as their village market to which the women started selling the eggs.

This intervention came into its own in the context of COVID-19 pandemic that hit the entire world and in the environment of nation-wide lockdown that had caused severe breaks in supply chains and economy across the country. When there was no access for Anganwadi Center to procure eggs, which is an essential component of the nutrition supplements supplied under the Amrut Aahar Yojana scheme by the government for the children, pregnant and lactating women, the locally produced organic free range eggs came to the rescue.

The women sold the eggs to two new Anganwadi Centers from neighbouring villages – Musai and Shidpada, and Shenwa Market. It provided the women the much needed cash to tide over loss of work in the Covid context and the needy women and children their nutrition.

The plan is to upscale this low-cost, sustainable income generation activity in three more villages.

Fund & Support: By contributing Rs. 30,000/- you would be supporting the training, operations & maintenance of the project in one village for one year. Please contact us to support the activity.