OTHER INITIATIVES WITH ADVERTISING AGENCIES
Other Initiatives with Advertising Agencies
Presentation at Portfolio Night: We had an opportunity to speak about gender nuances in advertising at the Portfolio Night, one of the most prestigious events of the advertising world.

Ad Asia: The Country Representative of UNFPA gave a presentation on gender issues and advertising.

Workshop for advertising professionals: Lynn de Souza of Lintas Media organized this workshop where the theme was “Depicting Women Effectively in Advertisements”. Santosh Desai (Futurebrands India Ltd.), K. V Sridhar (Leo Burnett) and Dr. Sharada were the panelists. Around 100 advertising professionals took part in the workshop.

VOW: A one-day seminar was organized in collaboration with IAA on Violence on Women which was attended by the leaders of major advertising agencies. Speaking at the seminar Mr.Swamy spoke about how our approach to curb crime against women needs to change.
(Click here to see the video)

Presentations were made to the creative teams of Leo-Burnett, JWT, and Lowe Lintas on the theme of gender nuances in advertising.

Men are from Venus, women are from Mars: A dipstick survey was conducted to assess the prevalence of gender discrimination and sexual harassment in media and advertising agencies. The study was titled “Worksplace Gender Equality Opinion Survey Report” The findings were presented at a workshop titled “Men are from Venus, women are from Mars” organized in collaboration with “Social Access” (Read More)

Cases filed against advertisements with the Advertising Standards Council of India (ASCI) for indecent representation of women were analyzed in a research study to understand how effective is the code and the need for self-regulation. The findings are published as a report titled “Drawing the Line: Creative freedom vs gender sensitivity” (Read More)

Population First in partnership with Campaign Magazine had initiated a gender scoring of the advertisements released. The two page spread titled “private view” has the review of the ads by Industry leaders and Dr. Sharada, Director, Population First, from a gender perspective.