Media Consultation With Editors
As part of the Safe Abortion Advocacy Initiative in collaboration with Ipas India, media consultations with Editors of various leading publications were conducted in Mumbai, Jaipur and Delhi in 2013. The consultations with the Editors were held with an aim to brainstorm for ideas for influencing public opinion on safe abortions and also to explore means of engaging with policy makers on the need for urgent action to address the issue of unsafe abortion and for a dialogue on proposed amendments. Nearly 50 editors were invited for the consultations.

Following suggestions were brought forth during the consultations;
  • Information about any recent research studies, reports, case studies have to be communicated with the media as soon as the event occurs. The information has to be supported by relevant contacts/references to establish legitimacy of the event. The media will further investigate and report it.
  • Information is to be circulated by mail to everybody irrespective of the geographical relevance of the incidence as well as the perceived ‘importance’ of the issue.  A hard copy is to be sent to the editor of the publication. Follow ups have to be done and it has to be ensured that the incidence/story/report is being reported by the media.
  • Publicise awareness messages on TV and Radio
  • Information Kit:  has to be in 2/3 languages, it should be a communication brief with do’s & don’t’s of reporting abortions for the media along with guidelines. Information kit should be put on the organization’s website and a link should be communicated to the correspondent/sub editor/editor. 
  • Media requested the sharing of information about the issue of PBSS and Abortion in Hindi with and in easy to use format. 
  • There is a regular daily postmortem of the newspaper; it would be helpful if immediate feedback is sent to the media over any piece of news published. The feedback could be in terms of terminologies used or any data inappropriately communicated. 
  • It was stated that, need for information from the reader puts pressure to report consistently on the issue. Consistent reporting in turn creates pressure on the policy makers to enforce the laws more stringently. Therefore, the interaction with media should be kept ongoing with involvement of the local publications too.
“Safe Abortion Advocacy Initiative” focuses on;
  • Creating awareness through media about consequences of unsafe abortions and availability of safe abortion services
  • Partnering with media to protect women’s right to safe abortion
  • Making informed decisions on abortion by elected representatives in parliament and state assemblies
  • Creating a social environment which safeguards women's’ right to safe abortion services.

Editors Meet (SMALL GROUP MEETINGS WITH SENIOR EDITORS) (Ipas)
Year     PlaceNo. of ParticipantsPrint/Electronic Media
12thJune, 2013Delhi4Rajasthan Patrika, Statesman,  Hindustan Times,Hindu
25th May 2013Jaipur, Rajasthan4Rajasthan Patrika, News Today
24th April, 2013Mumbai, Maharashtra7MID-DAY, Dainik Divya, , Maharashtra Times, Navbharat Times, TOI, Prahar, HINDU