INNOVATIVE ACTIVITIES
Innovative Activities
Flash Mob
Twitter and Facebook Flash Mob
On September 24, 2007 Laadli Flash was organized by us .Over 1700 college students wearing Laadli T Shirts and caps shouting slogans formed human chains, danced, performed street-plays to draw attention to our Laadli campaign. The Flash was conducted twice in 40 busy locations like railway stations, markets and it was the first time such an activity had been organized on such a large scale.
On March 8, 2013 which is the International Woman’s Day a flash mob on twitter was organized along with other activities. This campaign requested people to tweet a positive message, exactly at 8 O, clock on that day, using #Iam laadli. At 8 PM sharp multiple tweets were registered and within a span of a few minutes #iamlaadli gained trending status with around 600 tweets in support of the campaign.


Wall Painting
Wall Painting
December  5 has been designated as International Volunteers day by United Nations and on this day in 2010 population First organized a wall painting activity for student volunteers. The St Stanislaus School in Bandra was the venue and the theme Pre-Birth sex selection. Thirty five students from J J School of Arts and St Xavier’s College participated in this activity. It was a huge success with passers-by too joining the activity and created a lot of awareness on this issue. (Read More)


Laadli’s Joy Ride – Celebrating 5 years of the Laadli Campaign
Laadli’s Joy Ride – Celebrating 5 years of the Laadli Campaign
Laadli’s Joy Ride to mark the 5thanniversary of the Laadli Campaign was an innovative attempt at spreading awareness about the girl child. Population First in collaboration with BEST and Hewlett Packard celebrated Laadli day with a big bang on the 9th of June 2010. Two open-deck double-decker buses emblazoned with thought-provoking but attractive ‘save the girl child’ graphics done by JJ School of Art students promoted a positive image of the girl child.

Laadli Joy Ride started with great fanfare from the Gateway of India to CST via Marine Drive. One of the buses played songs celebrating womanhood. Ms Geetu Hinduja, alumnus of JJ and the owner of The Fine Art Company and Ms  Dolly Thakore , eminent theatre personality,  participated in the event.  Ms. Hinduja sang an original composition “Angel” for the occasion. Volunteers from K.C.College, G.M.Momin College, NSS members of Thane District and Laadli supporters from various walks of life gathered at the Gateway of India.  A march was organized around the Gateway of India to the beat of drums.  A street play based on giving equal opportunities to the girl child and breaking gender stereotypes was performed by the students of Gurunanak College at Gateway of India and Marine Drive.

Sana Kausar, G M Momin College
“Population First always organizes innovative events and it is always great to be a part of this campaign, as it goes beyond awareness and motivates us to take further action on the issue”.

For the eighth  anniversary of the Laadli Campaign in 2013 Population First printed badges stating “I Support Laadli” and distributed around 1000 of them in five of the LIFESTYLE stores to be worn by their staff for the day. Laadli Posters were also put up in prominent Hospitals and clinics. A small Mumbai centric event as a way of conveying our thanks to all our supporters, funders, donors and sponsors was organized. Titled ‘Ha-ha La-la “ this was  a comedy show featuring some renowned personalities from this field. It was a well attended event.

In the year 2014 street plays on gender violence by our UDAAN Team was performed at various locations across Mumbai to create awareness on this issue.
The Global Walk for India's Missing Girls
The Global Walk for India
On March 6 2011, Population First co-organized 'The Global Walk' in Mumbai along with Ms. Sonal Alvares’ ‘Petals in the Dust’ team and Ms. Muktai Panchal, of 'Save the girl child' initiative.

People assembled near Otter's Club, Carter Road, Bandra. Participants were given props such as sehras and lab coats along with placards. Captions such as 'DON'T DUMP THE GIRL CHILD, LET'S JOIN OUR HANDS AND STOP SEX-SELECTION' were printed on these placards. Participants were given T-shirts and caps, sponsored by ‘Child Literacy’ initiative. Across Carter Road promenade, slogans such as 'Meri beti pyaari hai!’ and 'Desh bachao, beti bachao' were chanted by the participants.

Noted Theatre Director, Mujeeb Khan and his troupe performed a twenty-minute street play depicting discrimination and violence against the girl child throughout her life.

Hundred Thousand Poets
100 Thousand Poets
On 26th September 2013 100 Thousands poets for change organized an event at the bookshop Kitab Khana dedicating it to Laadli. Popular singer Sunita Rao performed at the event as also child artiste Afsana Ahmed who did a very though provoking excerpt on gender discrimination. Jyoti Mhapasekar from Stree Mukti Sanghatna sang  a few songs bringing out the pathos of discrimination against girls and also highlighting positive stories.