Advocacy With Advertising And TV Professionals
Advocacy With Advertising And TV Professionals
Advertising influences our decisions either consciously or subconsciously. It is found everywhere and we are consuming its ideas all the time. Advertising sells products and services by influencing the public to endorse new life styles, values and social norms including gender norms and stereotypes. It is important, therefore, to be conscious about the nuances of the communication and the messaging that is used in advertising.

Our advocacy with Ad Agencies started with a joint event with Ad Club in 2008 with presentations by Mr.Santosh Desai and Dr.A.L.Sharada on Gender Nuances in Advertising. This well attended meeting was the beginning of a continuing dialogue with advertising professionals. Some of the key initiatives under our advocacy with advertising agencies are;

Workshops with Advertising Professionals
YearPlace Partner/collaborating AgencyNo. of ParticipantsParticipating Agencies
October 29, 2007Mumbai, MaharashtraAdvertising Club Mumbai   
December 20,2011MumbaiIndian Broadcasting Federation and Lin Media35Star TV, Zee TV  and Colors
December 20,2011MumbaiWomen In Leadership(WIL) network100 
February 16, 2013MumbaiIAAI