About Laadli Media Advocacy Initiatives
Our Laadli advocacy initiatives are based on the following theory of change:
If we influence the media, advertising  and the youth to redefine their values, gender perceptions and equations through innovative interventions, then we would be empowering them to be the change agents. As change agents Media, Advertising and youthwould then be instrumental in bringing about gender sensitive policies and programmes as well as promote a more positive image of women in society, thus impacting the gender and social development indices

Laadli advocacy initiatives, therefore, open up channels of communication, dialogue and negotiation through various innovative initiatives using the existing communication opportunities. The focus is on mainstreaming change in to the organizations and institutions, not on creating parallel programmes and campaigns.

Laadli Advocacy Initiatives include:
Laadli Media and Advertising Awards:
The Laadli Media Awards honor, recognize and celebrate the efforts of those in media and advertising who highlight pressing gender concerns. It was launched in 2007. A year later, UNFPA joined Population First to make it a pan India event. (Read More)

Gender Media Workshops:
During our interaction with faculty and students of Journalism we realized that there was not much focus on developing a gender perspective in the curriculum. The Laadli Gender and Media Workshops were organized to fill this important gap both for the working journalists as well as the student journalists (Read More)

Laadli Media Fellowship for Journalists:
To encourage journalists to cover stories on Pre-birth sex selection and publish cases with sensibility, Population First along with the support of UNFPA, instituted four fellowships in the year 2011 (Read More)

Advocacy With Advertising And TV Professionals:
Advertising influences our decisions either consciously or subconsciously. It is found everywhere and we are consuming its ideas all the time. Advertising sells products and services by influencing the public to endorse new life styles, values and social norms including gender norms and stereotypes.  It is important, therefore, to be conscious about the nuances of the communication and the messaging that is used in advertising. (Read More)

Editors Meet:
The content in the newspapers and the electronic channels is determined by the editorial priorities. It was, therefore, felt that we need to engage them directly in a conversation to understand the constraints and opportunities available to focus on gender issues in the media.(Read More)

Advocacy With Government Communication Officials:
Unfortunately, though the government spends large amounts of money on social communication, it is often found to be as gendered and stereotypical as any other communication. A number of workshops are conducted by Population First for the IEC (Information, Education and Communication) officials of various states to develop and understanding of a gender sensitive communication. (Read More)
Million Signature Campaign
60,000 people under our “Million Signature Campaign” signed a petition demanding strict implementation of PCPNDT Act in the State of Maharashtra. This petition was submitted to Shri Suresh Shetty, Hon. Minister of Health. (Read More)

Laadli Flash

Population First has used the technique of Flash Mob to create awareness in two ways. Once when on September 24, 2005, seventeen hundred college students wearing Laadli T-shirts and caps were out on the streets participating in Laadli Flash.  In 2013 the International Women's Day was celebrated connecting with the most influential and viral medium of social media. On Twitter women were encouraged to tweet using the hashtag #iamlaadli. (Read More)

She –Creates

She Creates was an initiative in association with MAM Movies where a platform for a number of girls from slums in Mumbai was created. (Read More)